How Good is your Website?

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Website performance statistics

Conversion Rate

0-4s Page loading time - Optimal conversion rates.

0-2s Page loading time - Highest ecommerce conversion rates.

4.42% Drop in conversion rate with each additional second taken to load a page.

70% Consumers who say page speed impacts their willingness to buy from online retailers.

Source: Portent study

Bounce Rate

*(Bounce rate is the percentage of single page sessions out of all sessions, or the percentage of website visitors who left after viewing only one page.)*
Page loading time	Increase in bounce rate
3 seconds	32%
5 seconds	90%
6 secods	106%
10 seconds	123%
Source: Thinkwithgoogle

Customer satisfaction

1s - Delay page loading time - reduces customer satisfaction by 16%.

64% - of shoppers dissatisfied with website experience who say they will shop somewhere else next time.

1 out of 4 - Website visitors abandon a site that takes over 4 seconds to load.

Sample website performance metrics for lucep.com

Page experience overview

Pagespeed Insights score

First Contentful Paint:

Metrics that measures how long it takes the browser to render the first piece of DOM content after a user navigates to your page. Images, non-white canvas elements, and SVGs on your page are considered DOM content; anything inside an iframe isn't included.

Largest Contentful Paint:

The Largest Contentful Paint (LCP) metric reports the render time of the largest image or text block visible within the viewport, relative to when the page first started loading. it marks the point in the page load timeline when the page's main content has likely loaded—a fast LCP helps reassure the user that the page is useful.

Time to Interactive:

The TTI metric measures the time from when the page starts loading to when its main sub-resources have loaded and it is capable of reliably responding to user input quickly.

Total Blocking Time:

The main thread is considered "blocked" any time there's a Long Task—a task that runs on the main thread for more than 50 milliseconds (ms). We say the main thread is "blocked" because the browser cannot interrupt a task that's in progress. So in the event that a user does interact with the page in the middle of a long task, the browser must wait for the task to finish before it can respond.

Cumulative Layout Shift:

Metric that measures the biggest burst of layout shift scores for each unexpected layout shift that occurs over the course of a page's lifetime. Because resources are loaded asynchronously or DOM elements are dynamically added to the page above existing content, unexpected page content migration is common.

Time to First Byte:

TTFB is a metric that measures the time between the request for a resource and when the first byte of a response begins to arrive.

Speed index:

Speed Index measures how quickly content is visually displayed during page load.

Performance :

Screenshot Thumbnails

This is what the load of your site looked like.

First Contentful Paint:

To provide a good user experience, sites should strive to have a First Contentful Paint of 1.8 seconds or less.

Largest Contentful Paint:

To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

Time to Interactive:

To provide a good user experience, sites should strive to have a Time to Interactive of less than 5 seconds when tested on average mobile hardware.

Total Blocking Time:

To provide a good user experience, sites should strive to have a Total Blocking Time of less than 200 milliseconds when tested on average mobile hardware.

Cumulative Layout Shift:

To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.

Time to First Byte:

Reducing latency in connection setup time and on the backend will contribute to a lower TTFB.

Speed index:

The speed index takes the visual progress of the visible page loading and computes an overall score for how quickly the content painted.

Performance :

Screenshot Thumbnails

This is what the load of your site looked like.

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